Content is still relevant, as millions of users engage with it across social media and search engines. Brands compete to reach their target audience on these platforms, making a solid content strategy crucial for startups seeking to stand out. However, the abundance of content poses a challenge for businesses to rise in SEO or trends. To tackle this, companies can adopt the ECG approach to develop their content strategy effectively.
Content strategy involves planning, creating, publishing, and managing content to attract and guide customers, especially in the digital age. With India’s growing internet user base expected to hit 900 million by 2025, startups should focus on engaging the local audience with relevant topics. The ECG method offers a practical way to generate valuable content. It consists of Evergreen, Controversial, and Growth content categories to help in creating substantive material for your brand.
Evergreen content, marked by its perpetual value, encompasses educational articles and guides that remain relevant over time. By conducting customer surveys or addressing common questions, startups can identify preferred content topics. Controversial content involves discussing trending, contentious topics with a unique perspective to grab attention and assert the brand’s stance. Growth content aims to enhance brand visibility by leveraging current news and headlines to attract organic traffic.
In conclusion, a well-planned content strategy can significantly benefit a startup’s reach and engagement. By following the ECG approach, businesses can create a diverse range of content that resonates with their target audience and supports their growth across digital channels. This method offers a simplified yet effective framework for developing a strong digital content strategy.
